It starts with the name. W...for warm, wonderful, witty, wired. W is also for welcome. W Hotels invite you to a new brand of hotels, providing the personality and style of an independent hotel with the reliability, consistency and attentive service of a major business hotel, W Hotels® has redefined the upscale hotel experience - becoming the most successful new hotel brand in the industry.

It began with the recognition that there are customers who seek a balance between style and substance - in their own lives, as in the destinations they choose. Each W hotel embodies this balance with a strikingly modern approach to design that is as refreshing, accessible and comfortable as one's own living space, and an emphasis on comfort, warm, attentive service and exceptional amenities.

Now making a new home for itself and its guests, W South Beach Hotel & Residences will translate the colors and flavors of South Beach into every aspect of its design, and ultimately the resident experience. Adventurous, sexy, relaxing and always unique, W South Beach Hotel & Residence will offer the perfect world to work, play or simply get away.

The architect for the project is Nicholas Brosch & Costas Kondylis, while development will be handled by RFR Holdings Tri Star Capital and The Related Group. Yabu Pushelberg has also signed on as W’s designer. Slated for completion in 2008, W South Beach will boast 50 stories and 511 units. Residents can choose from studios, one and two bedroom units in sizes that include 636 to 1,722 square feet. Amenities for W South Beach will include two pools, as well as a 10,000 square foot spa from Bliss Spa.

The W South Beach residences offer a seamless blend of comfort and technology, wired to be your virtual office. The rooms in the W are fully stocked, and it continues with the space. Space at the W is custom-designed. The W is innovative, chic, with spacious lounges for gathering, and original art. The W also offers exceptional service and friendly staff, state-of-the-art fitness facilities, personal trainers, and spa services.

W Fort Lauderdale The W Fort Lauderdale Hotel & Residences is located in the heart of Fort Lauderdale Beach View Property Details