The Model Home Effect
The best way to make a buyer "feel at home" is to create an environment similar to that found in a model home. Obviously, you cannot recreate the feeling of a perfect display home without starting from scratch, but there are some valuable techniques to be learned.
When walking into a model home you will notice several key points:
- The environment is neutral.
- The colors and interior decorating accent the home's features.
- The smell is new and clean.
- The sound is either quiet or enhanced by subtle background music.
- All details are looked after, from manicuring the lawn to a floral arrangement in the entry.
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