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  • Mansions in the Skies
  • Coldwell Banker
    Miami Beach
    Lincoln Building
    1691 Michigan Ave
    Suite 530
    Miami Beach, FL 33139


    305.938.1737 Direct
    305.672.6300 Office
    954.648.3131 Cell
    786-275-6675 Fax


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The First Impression The Home Front Appeal to the Senses Packaging the Interior The Extra Details The End Result
The First Impression
You have probably heard how important first impressions can be. But did you know that within 15 seconds a buyer has developed an opinion of your property? This is why establishing the right first impression is critical to achieving a successful sale. The following is an outline of those elements which create the overall first impression, including suggestions on how to make sure the buyer reacts as favorably as possible.

The Model Home Effect

The best way to make a buyer "feel at home" is to create an environment similar to that found in a model home. Obviously, you cannot recreate the feeling of a perfect display home without starting from scratch, but there are some valuable techniques to be learned.

When walking into a model home you will notice several key points:

  • The environment is neutral.
  • The colors and interior decorating accent the home's features.
  • The smell is new and clean.
  • The sound is either quiet or enhanced by subtle background music.
  • All details are looked after, from manicuring the lawn to a floral arrangement in the entry.
 
 
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