The Model Home Effect

The best way to make a buyer "feel at home" is to create an environment similar to that found in a model home. Obviously, you cannot recreate the feeling of a perfect display home without starting from scratch, but there are some valuable techniques to be learned.

When walking into a model home you will notice several key points:

• The environment is neutral.
  
• The colors and interior decorating accent the home's features.
  
• The smell is new and clean.
  
• The sound is either quiet or enhanced by subtle background music.
  
• All details are looked after, from manicuring the lawn to a floral arrangement in the entry.