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    - Coldwell Banker
Miami Beach
Lincoln Building
1691 Michigan Ave
Suite 530
Miami Beach, FL 33139
305.938.1737 Direct
305.672.6300 Office
954.648.3131 Cell
786-275-6675 Fax
 Email William
  
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| The First Impression |
| You have probably heard how important first impressions can be. But did you know that within 15 seconds a buyer has developed an opinion of your property? This is why establishing the right first impression is critical to achieving a successful sale. The following is an outline of those elements which create the overall first impression, including suggestions on how to make sure the buyer reacts as favorably as possible. |
The Model Home Effect
The best way to make a buyer "feel at home" is to create an environment similar to that found in a model home. Obviously, you cannot recreate the feeling of a perfect display home without starting from scratch, but there are some valuable techniques to be learned.
When walking into a model home you will notice several key points:
- The environment is neutral.
- The colors and interior decorating accent the home's features.
- The smell is new and clean.
- The sound is either quiet or enhanced by subtle background music.
- All details are looked after, from manicuring the lawn to a floral arrangement in the entry.
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